Tasty Bite Eatables Ltd. (TBEL) Case Analysis

By: Contributor(s): Material type: BookBookSeries: Vikalpa: The Journal for Decision MakersPublication details: India Sage Jul-Sep2008Description: Vol. 33 Issue 3, p111-119. 9pSubject(s): Online resources: In: Bajaj, Gita Tasty Bite Eatables Ltd. (TBEL)Summary: The article presents a diagnosis of the problems faced by Tasty Bite Eatables Ltd. (TBEL) and the actions taken by its management in India. The new set of management in 1996 articulated that the company has faced some issues including the inadequate financial resources for retailing in the U.S. market, unpaid bills of the suppliers and insufficient management structure. The management has expressed concern about the firm's problem that needs a stable and constructive communication mechanisms.
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Case Study Case Study Main Library Online Access Available Case Analysis 56

The article presents a diagnosis of the problems faced by Tasty Bite Eatables Ltd. (TBEL) and the actions taken by its management in India. The new set of management in 1996 articulated that the company has faced some issues including the inadequate financial resources for retailing in the U.S. market, unpaid bills of the suppliers and insufficient management structure. The management has expressed concern about the firm's problem that needs a stable and constructive communication mechanisms.

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