Sugar Free: Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jan-Mar 2011Description: Jan-Mar2011, Vol. 36 Issue 1, p89-102. 14pSubject(s): Online resources: Summary: The article focuses on the Sugar Free campaign launched by Zydus Cadila Ltd. to review the television commercial (TVC) campaign of the brand aired in August 2008. The Sugar Free was first established as an ethical drug by the company's Ethical Drug Division and was promoted for diabetic patients by doctors in 1988. It also mentions that Sugar Free Natura, a brand extension from Sucralose was introduced in 2004.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Case41 |
The article focuses on the Sugar Free campaign launched by Zydus Cadila Ltd. to review the television commercial (TVC) campaign of the brand aired in August 2008. The Sugar Free was first established as an ethical drug by the company's Ethical Drug Division and was promoted for diabetic patients by doctors in 1988. It also mentions that Sugar Free Natura, a brand extension from Sucralose was introduced in 2004.
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