Sugar Free: Case
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Item type | Current library | Call number | Status | Date due | Barcode |
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Main Library Online Access | Available | Case41 |
The article focuses on the Sugar Free campaign launched by Zydus Cadila Ltd. to review the television commercial (TVC) campaign of the brand aired in August 2008. The Sugar Free was first established as an ethical drug by the company's Ethical Drug Division and was promoted for diabetic patients by doctors in 1988. It also mentions that Sugar Free Natura, a brand extension from Sucralose was introduced in 2004.
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