Harvest Gold: Delhi's No. 1 Bread: Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Apr-Jun 2012Description: Apr-Jun2012, Vol. 37 Issue 2, p117-134. 18pSubject(s): Online resources: Summary: The article presents a case study of the success of Harvest Gold, specifically on the company's management strategy in Delhi, India. It outlines the origins of the company and its penetration in the bread and baking industry. It discusses its business operations including procurement, price, flour data, dough properties, and quality evaluation. Its quality assurance, packaging, marketing, and distribution of the company are also mentioned.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Case36 |
The article presents a case study of the success of Harvest Gold, specifically on the company's management strategy in Delhi, India. It outlines the origins of the company and its penetration in the bread and baking industry. It discusses its business operations including procurement, price, flour data, dough properties, and quality evaluation. Its quality assurance, packaging, marketing, and distribution of the company are also mentioned.
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