Can a Technology Enterprise Transition from Niche to Wider Market Appeal in the Turbulent Digital Media Industry? Case
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersAnalytics: Show analyticsPublication details: India Sage Jul-Sep2016Description: Jul-Sep2016, Vol. 41 Issue 3, p247-260. 14pSubject(s): Online resources: Summary: The article presents a case study on the transition of software company Bannister Lake Software Inc. into digital media industry. Topics discussed include the focus of its company culture on flexibility and cohesion, its partnership with broadcast media companies Ross Video Ltd. and Harris Broadcast, and the changes on its revenue.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Case22 |
The article presents a case study on the transition of software company Bannister Lake Software Inc. into digital media industry. Topics discussed include the focus of its company culture on flexibility and cohesion, its partnership with broadcast media companies Ross Video Ltd. and Harris Broadcast, and the changes on its revenue.
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