Q–Connect: Reaching Rural Customers with Assam Mobile Theatre: Case Analysis
Material type:
BookSeries: Vikalpa: The Journal for Decision MakersPublication details: India Sage Jan-Mar2017Description: Jan-Mar2017, Vol. 42 Issue 1, p51-54. 4pSubject(s): Online resources:
In:
Abhishek Q-ConnectSummary: The article describes the success of the business model created by Q-Connect company, under the leadership of chief executive officer (CEO) Dinesh Sibal, in introducing the concept of the Assam mobile theatre to theater companies in rural areas in India. Topics discussed include the challenges encountered by Q-Concept, analysis using the business model canvas (BMC), and factors considered in the decision to expand.
| Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Case Study
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Main Library Online Access | Available | Q–Connect: Reaching Rural Customers with Assam Mobile Theatre: Case Analysis | Case Analysis 21 |
The article describes the success of the business model created by Q-Connect company, under the leadership of chief executive officer (CEO) Dinesh Sibal, in introducing the concept of the Assam mobile theatre to theater companies in rural areas in India. Topics discussed include the challenges encountered by Q-Concept, analysis using the business model canvas (BMC), and factors considered in the decision to expand.
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