Running Lean: Iterate from Plan A to a Plan That Works

By:

Maurya Ash

Publication details: Shroff/O'Reilly 2022 MumbaiEdition: 3rdDescription: 372ISBN:

9789355421869

DDC classification:

658.8 MAU

Summary: We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. Deconstruct your idea using a one-page Lean Canvas Stress-test your idea for desirability, viability, and feasibility Define key milestones charted on a traction roadmap Maximize your team's efforts for speed, learning, and focus Prioritize the right actions at the right time Learn how to conduct effective customer interviews Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Find a repeatable and scalable business model Source: https://www.amazon.in/Running-Lean-Iterate-Grayscale-Indian/dp/9355421869/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1703674965&sr=8-1

List(s) this item appears in: New Arrivals February 2024

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Marketing	Reference book	658.8 MAU (Browse shelf(Opens below))	Available		119098

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We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

Deconstruct your idea using a one-page Lean Canvas
Stress-test your idea for desirability, viability, and feasibility
Define key milestones charted on a traction roadmap
Maximize your team's efforts for speed, learning, and focus
Prioritize the right actions at the right time
Learn how to conduct effective customer interviews
Engage your customers throughout the development cycle
Continually test your product with smaller, faster iterations
Find a repeatable and scalable business model

Source: https://www.amazon.in/Running-Lean-Iterate-Grayscale-Indian/dp/9355421869/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1703674965&sr=8-1

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