Policy and Marketing Strategies for Digital Media

By:

Liu Yu-li

Publication details: Routledge 2017 LondonEdition: 1stDescription: 312ISBN:

978-1138305946

Subject(s):

DDC classification:

001.64 LIU

Summary: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies. Source: https://www.amazon.in/Marketing-Strategies-Digital-Routledge-Cyberculture/dp/1138305944/ref=sr_1_1?crid=1MPZ2PE8KPVHV&keywords=9781138305946&qid=1700662172&s=books&sprefix=9780785288060%2Cstripbooks%2C366&sr=1-1

List(s) this item appears in: New Arrivals December 2023

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Information Technology	Reference book	001.64 LIU (Browse shelf(Opens below))	Available		119043

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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Source: https://www.amazon.in/Marketing-Strategies-Digital-Routledge-Cyberculture/dp/1138305944/ref=sr_1_1?crid=1MPZ2PE8KPVHV&keywords=9781138305946&qid=1700662172&s=books&sprefix=9780785288060%2Cstripbooks%2C366&sr=1-1

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