DATA ANALYTICS FOR BUSINESS: Foundations and Industry Applications

By:

Annansingh, Fenio

Contributor(s):

Sesay, Joseph Bon

Publication details: Routledge 2022 OxonDescription: 276 pISBN:

9780367654191

Subject(s):

DDC classification:

005.74015 ANN

Summary: Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas. Source: https://www.routledge.com/Data-Analytics-for-Business-Foundations-and-Industry-Applications/Annansingh-Sesay/p/book/9780367654191

List(s) this item appears in: New Arrivals December 2023

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Main Library Analytics	005.74015 ANN (Browse shelf(Opens below))	Available		119033

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results.

The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements.

This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

Source: https://www.routledge.com/Data-Analytics-for-Business-Foundations-and-Industry-Applications/Annansingh-Sesay/p/book/9780367654191

There are no comments on this title.

to post a comment.