The Pursuit of Reputation: Unlocking the Power of Public Relations

By:

Prabhu Amith

Publication details: Westland Business 2023 New DelhiDescription: 370ISBN:

978-9357768399

Subject(s):

Public Relations

DDC classification:

659.2 PRA

Summary: About the Book Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India's unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities-PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations. Source: https://www.amazon.in/Pursuit-Reputation-Unlocking-Public-Relations/dp/9357768394/ref=sr_1_1?crid=2GNHHWTF06SSG&keywords=9789357768399&qid=1697202329&sprefix=fintech+for+billions+simple+human+ubiquitous%2Caps%2C293&sr=8-1

List(s) this item appears in: New Arrivals November 2023

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Public Relations	Reference book	659.2 PRA (Browse shelf(Opens below))	Available		118987

About the Book

Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times.
This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India's unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive.
The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities-PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues.
An essential read for anyone seeking to understand the art of crafting reputations.

Source: https://www.amazon.in/Pursuit-Reputation-Unlocking-Public-Relations/dp/9357768394/ref=sr_1_1?crid=2GNHHWTF06SSG&keywords=9789357768399&qid=1697202329&sprefix=fintech+for+billions+simple+human+ubiquitous%2Caps%2C293&sr=8-1

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