Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge

By:

King Katie

Publication details: Kogan Page 2019 USAEdition: 1stDescription: 207ISBN:

978-0749483395

Subject(s):

Artificial Intelligence in Marketing

DDC classification:

001.64 KIN

Summary: Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer. Source: https://www.amazon.in/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393/ref=sr_1_1?crid=1IV5YP1BVB7G5&keywords=9780749483395&qid=1696336169&sprefix=9783319899565%2Caps%2C398&sr=8-1

List(s) this item appears in: New Arrivals October 2023

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Main Library Information Technology	Reference book	001.64 KIN (Browse shelf(Opens below))	Available		118959

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Source: https://www.amazon.in/Using-Artificial-Intelligence-Marketing-Competitive/dp/0749483393/ref=sr_1_1?crid=1IV5YP1BVB7G5&keywords=9780749483395&qid=1696336169&sprefix=9783319899565%2Caps%2C398&sr=8-1

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