Brand Risk : Adding Risk Literacy to Brand Management

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Material type: Book

BookLanguage: ENG Publication details: USA Gower 2008Description: 212pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	Main Library Branding	659 ABR (Browse shelf(Opens below))	Available	Indian Book		20568

							Next
	658.8 KAZ Driving Loyalty	659 AAK Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage and Clarity	659 ABR Brand Risk : Adding Risk Literacy to Brand Management	659 ADA Brand Simple: How the Best Brands Keep it Simple and Succeed	659 ADA Brand Digital: Simple Ways Top Brands Succeed in the Digital World	659 ANH Brand New Justice : How Branding Places and Products can Help the Developing World	Next

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