STRATEGY FOR START-UPS
Material type:
BookPublication details: Description: 44-51 pSubject(s): Online resources:
In:
Harvard Business Review; 96(3) May-June 2018Summary: In their haste to get to market first, write Joshua Gans, Erin L. Scott, and Scott Stern, entrepreneurs often run with the first plausible strategy they identify. They can improve their chances of picking the right path by investigating four generic go-to-market strategies and choosing a version that aligns most closely with their founding values and motivations. The authors provide a framework, which they call the entrepreneurial strategy compass, for doing so.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Articles
|
Main Library | Available | AR16721 |
In their haste to get to market first, write Joshua Gans, Erin L. Scott, and Scott Stern, entrepreneurs often run with the first plausible strategy they identify. They can improve their chances of picking the right path by investigating four generic go-to-market strategies and choosing a version that aligns most closely with their founding values and motivations. The authors provide a framework, which they call the entrepreneurial strategy compass, for doing so.
There are no comments on this title.