Impact of Store and Product Attributes on Purchase Intentions: An Analytical Study of Apparel Shoppers in Indian Organized Retail Stores
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Vision:The Journal of Business Perspective; 22(1) March 2018Summary: Store positioning of domestic organized apparel retail stores has become a concern to retailers in view of FDI in retail, entrance of new giant retailers and growing competition among retailers. Therefore, this study makes an attempt to identify the predictors of intention to purchase (ITP). Besides this, the study aims to examine and identify the current positions of select stores and causal relationships among store attributes (SAs), product attributes (PAs) and ITP
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Articles
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Main Library | Available | AR16625 |
Store positioning of domestic organized apparel retail stores has become a concern to retailers in view of FDI in retail, entrance of new giant retailers and growing competition among retailers. Therefore, this study makes an attempt to identify the predictors of intention to purchase (ITP). Besides this, the study aims to examine and identify the current positions of select stores and causal relationships among store attributes (SAs), product attributes (PAs) and ITP
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