Harnessing the Secret Structure of Innovation.

By: Contributor(s): Material type: ArticleArticlePublication details: Description: 37-41 pSubject(s): Online resources: In: MIT Sloan Management Review; 59(1) Fall 2017Summary: The article discusses how companies develop smarter innovation strategies for sustained success in their business. It presents research by the authors on the underlying structure of successful innovation aimed at identifying key information signals to come up with an advantaged innovation strategy. A five-step process for the development of innovation strategy includes choosing space, selecting strategy and applying that innovation strategy.
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The article discusses how companies develop smarter innovation strategies for sustained success in their business. It presents research by the authors on the underlying structure of successful innovation aimed at identifying key information signals to come up with an advantaged innovation strategy. A five-step process for the development of innovation strategy includes choosing space, selecting strategy and applying that innovation strategy.

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