Living to Buy
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ArticlePublication details: Description: 12-15 pSubject(s): Online resources:
In:
Indian Management; 56(9) Sept 2017Summary: The Indian consumer has become an offbeat, mobile, and flexible ‘turbo-consumer’, greatly emancipated from old-class
cultures, being unpredictable in his tastes and purchases, on the lookout for emotional experiences and wellness, quality of life and health, brands and authenticity, and immediacy and communication. The development of the modern consumption
society has conditioned an environment that is heavily loaded with objects, signs, and interactions based on trade exchanges. The production of manufactured goods increases year after year and the provision of services continues to grow and diversify.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Articles
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Main Library | Available | AR16410 |
The Indian consumer has become an offbeat, mobile, and flexible ‘turbo-consumer’, greatly emancipated from old-class
cultures, being unpredictable in his tastes and purchases, on the lookout for emotional experiences and wellness, quality of life and health, brands and authenticity, and immediacy and communication. The development of the modern consumption
society has conditioned an environment that is heavily loaded with objects, signs, and interactions based on trade exchanges. The production of manufactured goods increases year after year and the provision of services continues to grow and diversify.
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