Small Rewards Spark Learning

Material type: ArticleArticlePublication details: Description: 12-13pSubject(s): Online resources: In: Biz Ed, 15(4) August 2016Summary: HOW CAN BUSINESS SCHOOLS motivate students to pursue better academic performance? Three scholars at two business schools in Austria have discovered that often, all it takes are (very) small incentives. The researchers include Christian Garaus, a postdoctoral student at Vienna University of Economics and Business (WU); Gerhard Furtmüeller, a senior lecturer at WU; and Wolfgang H. Güttel, a professor of resource management at Johannes Kepler University Linz. In a recent paper, they outline how they used “small rewards” to motivate students to embrace autonomous learning, defined as learning driven by interest in the subject matter rather than interest in a grade.
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HOW CAN BUSINESS SCHOOLS motivate students to pursue better academic performance? Three scholars at two business schools in Austria have discovered that often, all it takes are (very) small incentives. The researchers include Christian Garaus, a postdoctoral student at Vienna University of Economics and Business (WU); Gerhard Furtmüeller, a senior lecturer at WU; and Wolfgang H. Güttel, a professor of resource management at Johannes Kepler University Linz. In a recent paper, they outline how they used “small rewards” to motivate students to embrace autonomous learning, defined as learning driven by interest in the subject matter rather than interest in a grade.

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