Wearables and Social Media - The Future is here!

Decades ago, Internet was the “in” thing. The mobile revolution slowly took over Internet; and smartphones, today, are a
necessity. Today’s world is ready to face another massive explosive shift from mobiles to wearables. Wearables are slowly garnering
the momentum in the market and we have the big players such as Google, Apple, Samsung, Motorola and so on already making their
footprint. With the increase in the devices, and along with existing ones, there will be a massive data explosion combined with a
technological drift. What else would be the best way to channelize this gamut of data other than Social Media? Organizations involved
in Data Analytics need to gear up and make optimal utilization of social media to channelize and categorize the raw/unstructured data
that would be available in various forms, especially through wearables. The data/input from wearables will be highly valuable as there
will be very less manipulation (the user can just tap and swipe, there is no scope to type long messages and manipulate information/
feedback) and there will be factual accuracy of the information. Analytics on such factually-accurate data will open new doors for improvisation of services.