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How contemporary publishers reach out to their customers : transition from B2B to B2C marketing in the publishing industry / Kim Maya Sutton.

By: Material type: BookBookPublisher: Hamburg : Diplomica Verlag, 2014Description: 1 online resource (87 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783842811003 (e-book)
Subject(s): Genre/Form: LOC classification:
  • Z283 .S88 2014eb
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library Available

Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed February 23, 2015).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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