Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen.
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BookPublication details: [Denmark] : Copenhagen Business School Press, 2007.Edition: 1st edDescription: 462 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/342 22
- HF5415.32 .H37 2007eb
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| 658.8/342 Preference pollution | 658.8/342 Understanding green consumer behavior | 658.8/342 Stated choice methods | 658.8/342 Emotions, advertising and consumer choice | 658.8342 Innovation behavior of older consumers : | 658.8342 BAT Consumer Behaviour: Text and Cases | 658.8342 BAT Consumer Behaviour: Text and Cases |
Includes bibliographical references (p. [431]-462).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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