Tactical transparency [electronic resource] : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
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BookPublication details: San Francisco, CA : Jossey-Bass, c2009.Edition: 1st edDescription: xiv, 297 pSubject(s): Genre/Form: DDC classification: - 658.8/02 22
- HF5415.5 .H585 2009eb
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| 658.8/02 Six sigma marketing : | 658.8/02 The marketing plan | 658.8/02 The marketing performance blueprint : | 658.8/02 Tactical transparency | 658.8/02 The contrarian effect | 658.802 ARU Passionate and Profitable | 658.802 BEL Readings in Marketing Management |
"IABC, International Association of Business Communicators."
Includes bibliographical references (p. 277-281) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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