The marketing performance blueprint : strategies and technologies to build and measure business success / Paul Roetzer.
Material type:
- text
- computer
- online resource
- 9781118883570 (e-book)
- 658.8/02 23
- HF5415 .R5666 2014eb
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658.8/02 Greener marketing | 658.8/02 Six sigma marketing : | 658.8/02 The marketing plan | 658.8/02 The marketing performance blueprint : | 658.8/02 Tactical transparency | 658.8/02 The contrarian effect | 658.802 ARU Passionate and Profitable |
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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