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Advanced database marketing [electronic resource] : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.

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Material type: Book

BookPublication details: Burlington, Vt. : Gower, c2013.Description: xx, 324 p. : illSubject(s):

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Contents:

pt. I. Methods -- pt. II. Applications.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/120285574 (Browse shelf(Opens below))	Available

Previous	No cover image available		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	658.8/12015195 Statistical methods in customer relationship management	658.8120285 Marketing automation for dummies /	658.812028553 Microsoft Dynamics CRM 2011 applications (MB2-868) certification guide	658.8/120285574 Advanced database marketing	658.8/16 Pricing for profit	658.8/16 The price advantage	658.8/16 Setting profitable prices	Next

Includes bibliographical references and index.

pt. I. Methods -- pt. II. Applications.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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