Latinos, Inc [electronic resource] : the marketing and making of a people / Arlene D�avila.
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BookPublication details: Berkeley, CA : University of California Press, c2001.Description: xv, 287 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/34/08968073 21
- HF5415.33.U6 D38 2001eb
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| 658.8/34/0844 The maturing marketplace | 658.8/34/08621 The emerging high-tech consumer | 658.8/34/08968073 Latinos, Inc. | 658.8/34/08968073 Latinos, Inc | 658.8/342 Slow down, sell faster! | 658.8/342 The active consumer | 658.8/342 Cracking the code |
Includes bibliographical references (p. 259-280) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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