Creative marketing for new product and new business development [electronic resource] / editors, Akira Ishikawa, Atsushi Tsujimoto.

Contributor(s): Material type: BookBookPublication details: Hackensack, NJ : World Scientific, c2008.Description: xvi, 320 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.153 .C74 2008eb
Online resources:
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8 (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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