Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.
Material type:
- text
- computer
- online resource
- 9781118863121 (e-book)
- 9781118863190 (e-book)
- 658.8/12 23
- HF5415.5 .W5823 2014eb
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Includes index.
"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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