Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.
Material type:
BookPublication details: Dallas, Tex. : Brown Books, c2006.Description: x, 214 p. : illSubject(s): Genre/Form: DDC classification: - 659.1/13 22
- HF5823 .F55 2006eb
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
E-Books
|
Main Library | 659.1/13 (Browse shelf(Opens below)) | Available |
Browsing Main Library shelves Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||
| 659.1/0973 Personalities and products | 659.1/0973/09043 Advertising on trial | 659.1/11 Advertising account planning | 659.1/13 Underdog advertising | 659.1314 BAR Principles of Retailing | 659.13/2 The copywriter's toolkit | 659.13/2 The discourse of classified advertising |
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments on this title.