Greener marketing [electronic resource] : a global perspective on greening marketing practice / edited by Martin Charter and Michael Jay Polonsky.

Contributor(s): Material type: BookBookPublication details: Sheffield : Greenleaf Pub., 1999.Edition: 2nd edDescription: 432 p. : ill., mapsSubject(s): Genre/Form: DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5413 .G74 1999eb
Online resources:
Contents:
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8/02 (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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