How Much is Enough: Getting the Most from Your Advertising Dollar

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Material type: Book

BookLanguage: ENG Publication details: New York Lexington Books 1992Description: 382pISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Book	Main Library Advertising	659 JON (Browse shelf(Opens below))	Available	Foreign		18250

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Previous	659 Jet/Jai Advertising Management	659 JOH When Ads Work: New Proof That Advertising Triggers Sales	659 JOH When Ads Work: New Proof That Advertising Triggers Sales	659 JON How Much is Enough: Getting the Most from Your Advertising Dollar	659 Jon When Ads Work: New Proof That Advertising Triggers Sales	659 JON When Ads Work: New Proof That Advertising Triggers Sales	659 JUG Advertising and Public Relations Research	Next

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