Knowledge-based marketing [electronic resource] : the twenty-first century competitive edge / Ian Chaston.

By: Contributor(s): Material type: BookBookPublication details: London ; Thousand Oaks, Calif. : SAGE, 2004.Description: xi, 274 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415 .C43 2004eb
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E-Books E-Books Main Library Available

Includes bibliographical references (p. 254-267) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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