The big idea [electronic resource] : how business innovators get great ideas to market / Steven D. Strauss.
Material type:
BookPublication details: Chicago : Dearborn Trade Pub., c2002.Description: x, 229 pSubject(s): Genre/Form: DDC classification: - 658.5/75 21
- HF5415.153 .S768 2002eb
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| 658.5/75 New product forecasting | 658.5/75 Managing product development | 658.5/75 Think big | 658.5/75 The big idea | 658.575 ESS Fine Line : How Design Strategies are Shaping the Future of Business | 658.575 GRU New Product Development | 658.575 Pat Accelerating Innovation: Improving the Process of Product Development |
Includes bibliographical references (p. 221-222) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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