Brand risk [electronic resource] : adding risk literacy to brand management / by David Abrahams.

By: Contributor(s): Material type: BookBookPublication details: Aldershot, England ; Burlington, VT : Ashgate Pub., c2008.Description: x, 212 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.1255 .A27 2008eb
Online resources:
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8/27 (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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