The great tween buying machine [electronic resource] : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
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BookPublication details: Chicago : Dearborn Trade Publishing, c 2004.Description: xi, 225 p. : illOther title: - Capturing your share of the multi-billion-dollar tween market
- 658.8/0083/4 22
- HF5415.32 .S55 2004eb
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| 658.8003 The advanced dictionary of marketing | 658.80072 Marketing analytics : | 658.80082 Inside her pretty little head | 658.8/0083/4 The great tween buying machine | 658.8/0086/64 Business, not politics | 658.80088/297 The principles of Islamic marketing | 658.80089/68073 Marketing to Hispanics |
Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
Includes bibliographical references (p. 207-209) and index.
Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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