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Maximum influence [electronic resource] : the 12 universal laws of power persuasion / Kurt W. Mortensen.

By:

Mortensen, Kurt W

Contributor(s):

ebrary, Inc

Material type: Book

BookPublication details: New York : American Management Association, c2004.Edition: 1st edDescription: viii, 240 pSubject(s):

Genre/Form:

Electronic books.

DDC classification:

153.8/52 22

LOC classification:

BF637.P4 M67 2004eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

Contents:

Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	153.8/52 (Browse shelf(Opens below))	Available

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Previous	153.8/3 The secret life of decisions	153.8/3 Naturalistic decision making and macrocognition	153.8/52 Getting your way every day	153.8/52 Maximum influence	153.853 Hog/Spe Covert Persuasion : Psychological Tactics and Tricks to Win the Game	153.9/09 IQ and the wealth of nations	153.9/4 Fairness in employment testing	Next

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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