The handbook of international advertising research / edited by Hong Cheng.

Contributor(s):

Cheng, Hong

Material type: Book

BookSeries: Handbooks in communication and mediaPublisher: Malden, Massachusetts : John Wiley & Sons, 2014Copyright date: �2014Edition: First editionDescription: 1 online resource (657 pages) : illustrations, tablesContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781118378496 (e-book)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Handbook of international advertising research.DDC classification:

658.8 23

LOC classification:

HF1009.5 .H363 2014eb

Online resources:

An electronic book accessible through the World Wide Web; click to view

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8 (Browse shelf(Opens below))	Available

Includes bibliographical references and indexes.

Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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