People, preferences & prices [electronic resource] : sequencing the economic genome of the consumer mind / by Eugene Galanter, Howard Moskowitz, Matthias Silcher.
Material type:
- People, preferences and prices : sequencing the economic genome of the consumer mind
- HB172 .G35 2011eb
Item type | Current library | Call number | Status | Date due | Barcode |
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Main Library | Available |
Includes bibliographical references and index.
pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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