Game-changing strategies [electronic resource] : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.

By: Contributor(s): Material type: BookBookPublication details: San Francisco, CA : Jossey-Bass, c2008.Edition: 1st edDescription: xxv, 222 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.4/012 22
LOC classification:
  • HD53 .M364 2008eb
Online resources:
Contents:
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
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Includes bibliographical references (p. 205-210) and index.

The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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