The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson.

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BookPublisher: Burlington : Gower, [2013]Copyright date: �2013Description: 1 online resource (351 pages) : illustrationsContent type:

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part I. The interviews : the questionnaire -- part II. The cases -- part III. Summary and outlook.

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Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/27 (Browse shelf(Opens below))	Available

Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available	Next
Previous	658.8/27 The experience effect	658.8/27 Connective branding	658.8/27 Trump University branding 101	658.8/27 The new brand spirit :	658.8/27 Brands laid bare	658.8/27 Brand stretch	658.8/27 The business of brands	Next

Includes bibliographical references and index.

part I. The interviews : the questionnaire -- part II. The cases -- part III. Summary and outlook.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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