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What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.

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Material type: Book

BookPublication details: Armonk, N.Y. : M.E. Sharpe, c2003.Edition: 2nd edDescription: xxiii, 308 p. : illSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library	658.8/343 (Browse shelf(Opens below))	Available

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		Next
Previous	658.8343 Researching customer satisfaction & loyalty	658.8/343 Creating passionbrands	658.8/343 Customer satisfaction	658.8/343 What's in a name?	658.8/343 The age curve	658.8/343 Consumer satisfaction	658.8/343 Beyond the ultimate question :	Next

Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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