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The brand IDEA : managing nonprofit brands with integrity, democracy and affinity / Nathalie Laidler-Kylande and Julia Shepard Stenzel.

By: Contributor(s): Material type: BookBookPublisher: San Francisco : Jossey Bass & Pfeiffer Imprints, Wiley, [2014]Copyright date: �2014Edition: First editionDescription: 1 online resource (234 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118573303 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Brand IDEA.DDC classification:
  • 658/.048 23
LOC classification:
  • HD62.6 .L35 2014eb
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658/.048 (Browse shelf(Opens below)) Available

Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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