Value innovation portfolio management [electronic resource] : achieving double-digit growth through customer value / Sheila Mello ... [et al.].

Contributor(s): Material type: BookBookPublication details: Ft. Lauderdale, Fla. : J. Ross Pub., c2006.Description: xxi, 273 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/01 22
LOC classification:
  • HF5415.153 .V35 2006eb
Online resources:
Contents:
Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.
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Includes bibliographical references and index.

Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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