Innovation, product development and commercialization [electronic resource] : case studies and key practices for market leadership / Dariush Rafinejad.

By: Contributor(s): Material type: BookBookPublication details: Ft. Lauderdale, Fla. : J. Ross Pub., c2007.Description: xxvii, 403 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.15 .R32 2007eb
Online resources:
Contents:
High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
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Includes bibliographical references and index.

High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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