Consumer insight [electronic resource] : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
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BookSeries: Market research in practice seriesPublication details: London ; Sterling, Va. : Kogan Page, 2004.Description: xv, 288 p. : illSubject(s): Genre/Form: DDC classification: - 658.8/34 22
- HF5415.5 .C6625 2004eb
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| 658.832 FIN Essentials of Cost Accounting for Health Care Organizations | 658.8/34 Niche envy | 658.8/34 Analytics and dynamic customer strategy : | 658.8/34 Consumer insight | 658.8/34 Business analytics for sales and marketing managers | 658.834 Consumer Behavior | 658.834 Consumer Behavior |
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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