Consumer psychology [electronic resource] / Cathrine V. Jansson-Boyd.
Material type:
- 658.8342 22
- HF5415.32 .J36 2010eb
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658.8/342 The human brand : | 658.8342 Visual consumption | 658.8/342 Consumer value | 658.8342 Consumer psychology | 658.8/342 Laddering | 658.8/342 Preference pollution | 658.8/342 Understanding green consumer behavior |
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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