Content to commerce [electronic resource] : engaging consumers across paid, owned, and earned channels / Avi Savar.
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BookPublication details: Hoboken : Wiley, 2013.Description: xlvi, 242 p. : ill. (some col.)Subject(s): Genre/Form: DDC classification: - 658.8/72 23
- HF5414 .S378 2013eb
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| 658.872 Mobility for SAP / | 658.8/72 Maximize your social : | 658.8/72 Auditing social media | 658.8/72 Content to commerce | 658.8/72 Social business by design | 658.8/72 Facebook marketing | 658.8/72 The social media bible |
Includes bibliographical references and index.
About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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