Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.

By: Contributor(s): Material type: BookBookPublication details: Hamburg : Diplomica Verlag, 2008.Description: v, 97 p. : col. illSubject(s): Genre/Form: LOC classification:
  • HD69.B7 J7 2008eb
Online resources: Dissertation note: Zugl. Fachhochschule Osnabr�uck, Osnabr�uck, Deutschland, MA-Thesis/Master, 2007.
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Cover title.

Zugl. Fachhochschule Osnabr�uck, Osnabr�uck, Deutschland, MA-Thesis/Master, 2007.

Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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