A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.

By: Contributor(s): Material type: BookBookSeries: Short course in international trade seriesPublication details: Novato, CA : World Trade Press, 2002.Description: x, 182 pOther title:
  • International marketing blunders
Subject(s): Genre/Form: DDC classification:
  • 658.8/48 21
LOC classification:
  • HF1416 .W48 2002eb
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Powered by Koha