Preface to the first edition -- Preface to the second edition -- Introduction to strategy in practice and strategic thinking -- Articulating the strategic question -- Sense making and strategic insight -- Insight-driven strategic analysis -- Appendices putting strategy to practice -- Appendix A: probing the strategic boundaries of the firm?s unique competing space -- Appendix B: strategy mapping and narrative (based on analysis of the relevant strategy building blocks) -- Index.

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E-Books	Main Library	658.4/012 (Browse shelf(Opens below))	Available

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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