Geomarketing [electronic resource] : methods and strategies in special martketing / Gerard Cliquet ; [Translated by Eugene Hughes].

By: Contributor(s): Material type: BookBookLanguage: English Original language: French Series: Geographical information systems seriesPublication details: London : ISTE Ltd. ; Newport Beach, Calif. : ISTE USA, 2006.Edition: 1st edDescription: 327 p. : illUniform titles:
  • G�eomarketing. English
Subject(s): Genre/Form: DDC classification:
  • 658.8/04 22
LOC classification:
  • HF5415.127 .C5513 2006eb
Online resources:
Contents:
pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.
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Item type Current library Call number Status Date due Barcode
E-Books E-Books Main Library 658.8/04 (Browse shelf(Opens below)) Available

English translation of: Le g�eomarketing : m�ethodes et strat�egies du marketing spatial published by Hermes Science/Lavoisier in 2002.

Includes bibliographical references and index.

pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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