Normal view MARC view ISBD view

Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair.

By:

Contributor(s):

Material type: Book

BookPublication details: Mumbai [India] : Himalaya Pub. House, 2009.Edition: Rev. edDescription: 548, 276 p. : illSubject(s):

Genre/Form:

LOC classification:

Online resources:

Contents:

pt. 1. Consumer behaviour -- pt. 2. Marketing research.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
E-Books	Main Library		Available

Includes bibliographical references and index.

pt. 1. Consumer behaviour -- pt. 2. Marketing research.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.