Foundations of advertising [electronic resource] : theory & practice / S.A. Chunawalla, K.C. Sethia.

By: Contributor(s): Material type: BookBookPublication details: Mumbai : Himalaya Pub. House, 2008.Edition: Rev. edDescription: 744 p. : illOther title:
  • Foundations of advertising : theory and practice
Subject(s): Genre/Form: LOC classification:
  • HF5823 .C48 2008eb
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E-Books E-Books Main Library Available

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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